Goal of this SOP: Research a list of keywords that are relevant to your local business and inform your local SEO strategy.
Why this is important: To understand what potential customers type into search engines like Google when looking for your business’ products or services so you can tailor your marketing strategy for them.
Goal of this SOP: To start generating leads at scale on your own branded landing page using Facebook Ads.
Why this is important: Generating leads using your own landing page gives you better control of your brand and quality of your leads.
Goal of this SOP: To reverse-engineer your competitor’s Facebook Ads strategy.
Why this is important: Your competitor (especially if he has been investing in ads for longer than you) might have optimized their Facebook Ads strategy throughout time, and he might have strategies in place that you might want to apply yourself.
Goal: To reverse engineer your competitor’s SEO keyword strategy.
Why this is important: Your competitors might currently be ranking for high-value, high-volume keywords that you might be able to rank for yourself. This can also allow you to replicate strategies or content that are working well for competitors.
Goal of this SOP: Create a social media calendar to help you plan and track your business’ social media activity.
Why this is important: All digital marketing efforts should be accounted for. They should be planned, they should be numbered, they should all be aligned with your brand’s goals. A social media calendar will help you plan and manage what is very frequently the single most chaotic type of digital marketing effort.
Goal of this SOP: Analyzing your and your competitors’ social media profiles, strategies, and performance.
Why this is important: Social media is a crucial aspect of your digital marketing strategy, and running an in-depth audit is essential if you want to make the most out of your social media presence.
Goal of this SOP: To reverse engineer your competitor’s Google Ads strategy.
Why this is important: Your competitors (especially if they have been investing in ads for longer than you) might have been optimizing their Google Ads strategy for a while, and they might have strategies in place that you could apply yourself.
Goal of this SOP: Research a list of keywords that are relevant to your local business and inform your local SEO strategy.
Why this is important: To understand what potential customers type into search engines like Google when looking for your business’ products or services so you can tailor your marketing strategy for them.
Goal of this SOP: To start generating leads at scale on your own branded landing page using Facebook Ads.
Why this is important: Generating leads using your own landing page gives you better control of your brand and quality of your leads.
Goal of this SOP: To reverse-engineer your competitor’s Facebook Ads strategy.
Why this is important: Your competitor (especially if he has been investing in ads for longer than you) might have optimized their Facebook Ads strategy throughout time, and he might have strategies in place that you might want to apply yourself.
Goal: To reverse engineer your competitor’s SEO keyword strategy.
Why this is important: Your competitors might currently be ranking for high-value, high-volume keywords that you might be able to rank for yourself. This can also allow you to replicate strategies or content that are working well for competitors.
Goal of this SOP: Create a social media calendar to help you plan and track your business’ social media activity.
Why this is important: All digital marketing efforts should be accounted for. They should be planned, they should be numbered, they should all be aligned with your brand’s goals. A social media calendar will help you plan and manage what is very frequently the single most chaotic type of digital marketing effort.
Goal of this SOP: Analyzing your and your competitors’ social media profiles, strategies, and performance.
Why this is important: Social media is a crucial aspect of your digital marketing strategy, and running an in-depth audit is essential if you want to make the most out of your social media presence.
Goal of this SOP: To reverse engineer your competitor’s Google Ads strategy.
Why this is important: Your competitors (especially if they have been investing in ads for longer than you) might have been optimizing their Google Ads strategy for a while, and they might have strategies in place that you could apply yourself.
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